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Asturian Monchi Pedreira will design the poster for Enfants Terribles

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Monchu Pedreira

The prestigious Asturian designer Monchi Pedreira (Avilés, 1962) will be the author of the poster for Enfants Terribles, the section for cinema for children and young people of Gijon International Film Festival. This is one of the most important competitive sections of the event, as it is the section that keeps alive the essence of that first International Event for TV and Films for children that turns 50 this year.

"The track record of the Enfants Terribles section shows that its target audience is the young ones, the small kids of the educationalcommunity. I will respect the essence of the section and also the meaning of the expression it is named with – children who ask adults embarrassing questions – and the nature of the creators linked with that same expression (non conformist, innovative artists). I will, thus, focus on the link between the two of them – child and creator –, none other than the tendency to being rebellious and mischievous" Pedreira has stated regarding how he will approach this creative challenge.

Monchi Pedreira has 25 years of experience as a designer and created in 1997 Estudio SIGNUM, where he is the Creative Director. Since 2005 he combines this activity with his job as a teacher at the Escuela Superior de Arte de Asturias, where he teaches Design Projects as a Specialised Teacher. The great artistic production of this Aviles born artist (with a degree on Graphic Design by the Escuela de Arte de Oviedo) has received over twenty awards, and his work as poster creator can be seen in the book Diseño en la calle. El cartel como medio de comunicación (2006), published with occasion of a retrospective of his career. His creative talent has been acknowledged by different Spanish Universities, among them the Autónoma in Barcelona, which have included this book in their libraries.

This announcement coincides with the commemoration of the first edition of the film festival in Gijón. The Certamen Internacional de Cine-TV Infantil was inaugurated on July 21 1963 with the showing ofThe Magic World of topo Gigio (Le avventure di topo Gigio. Federico Caldura, Luca De Rico, 1961). During the five days that pioneer festival for children lasted, movies from 15 different countries could be seen in Gijón.

This cultural event was born as a project by Isaac del Rivero, artist and film fan, who wanted to give children and young people an event of their own so that they could get to know movies. Del Rivero had an advertising agency at the time and wanted to create something that would be striking. He realised there was no film festival for children and he set up a "film club", through the Cine en 7 Días magazine, that would give birth to the festival.

Enfants Terribles is the direct heir of the original project and is still one of the more outstanding sections of Gijon International Film Festival.

Palabras clave Festival de Cine, Gijón, 2012